Luxury Jewellery Brand
Jolie Jewellery
Jolie Jewellery is a personal branding project I came up with. I was inspired by the french style, the beauty of jewellery and the way it makes you feel. This brand has a few shops, but most of the sales are completed online. The targeted demographic is mostly women aged 18-45, but still wanted to be inclusive to all genders. For this project I decided to go for a signature logo. Jolie is handwritten to add a personal touch and for Jewellery I used the font Lora, which is a very elegant serif font. For the brand colours I chose a warm pale yellow, a more saturated yellow, 2 olive colours and a very dark grey. I wanted to bring calmness and earthiness to the colour scheme, making it more inclusive and appealing to the customers. I also created an advertising poster for the brand. The image displays hands with rings and a bracelet. I edited the photo to fit the composition and colours I needed. I added the logo, a short copy to grab your attention and a playful ribbon around the hands, which is used in other parts of the branding.
