High-end clothing
Plain Threads
Plain Threads is a logo prompt from the Daily Logo Challenge, that I decided to expand to a full branding project. When I was creating the logo I really wanted to use a needle to show that this is a clothing brand. When brainstorming and sketching I came up with the idea to use the needle as the vertical line for the P and finish the abbreviation with a stroke resembling a thread. Since the thread is quite playful I decided to use the font Cormorant Infant, which is a selfie font that brings out the elegance and balances out the logo mark. When it comes to the colours I really liked the combination of pink and blue, which is feminine and masculine at the same time.
