Brand identity Design
Pometkova Personal Branding
Gabriela Pometkova is an artist, working in the film and photography industry, that came to me looking to create her personal branding. We wanted her branding to stand out and be memorable, in a sea of people with black and white brands, with script logos. We focused on showing off her creativity, passion and uniqueness through bright colours and bold typography. The logo emblem is hand-drawn and symbolises the artist’s passion, artistic touch, her focus on details and her work with visual arts and communication. To make the logo stand out, we used different letters, symbolising Gabariela’s work in a range of styles and techniques. To add more personality to the brand we also created hand-drawn characters, that visually represent her work. We chose purple and its complementary – green as our main colours, to show off friendliness and professionalism.
